Radley Spring Summer 2012 Campaign

Laura Bailey is the new brand ambassador and face of the Radley Spring 2012 campaign. The style icon and model has portrayed a british beauty in the campaign, with clothing and accessories being kept minimal and clean, with lots of cottons being used to act as an organic backdrop. Set on a beach on a cloudy day, the nature and freshness which is visible clearly echoes Baileys youthful face. Radley as a brand have seemed to transform tremendously over the past couple of years, gone are the days of the hanging dog and hello to a more urban yet British take on the company.

Photo taken from HERE

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